Access to clean water is a global challenge (SDG #6). If the problem is not managed prices for clean water will grow and the cost both in money and CO2 for producing clean water will grow as well. Climate change are resulting in long periods of drought mainly in the US, India and Africa.
Consumers are unaware of how their inadvertent water consumption behavior are destroying the future for the coming generations.
Societies in regions (Africa, California etc.) where water currently are a limited resource, and potentially a global problem. In 2018 the 3 year long drought crisis ended in Cape Town, but the risk of running out of water is still lurking.
Utilities need to reduce water usage with consumers.
Additionally water utilities can save cost by moving consumption away from peak periods (morning/early evening) and can benefit from a change in consumer behavior.
Consumer apps to visualize consumption data has shown not to have the desired impact regarding changing behavior. Consumers show interest in the early launch of such services.
How might we engage end-users in daily interaction and/or thinking about their water usage in a way that makes them use/waste less water in a daily basis.
Consumer adoption strategy
Business model design