PKO Bank Polski has a 21% market share among individual retail clients, in the age scope of 65+. Observing a potential that lays in that group, we decided to develop a new approach to customer service of that segment, with particular stress on using mobile channels, adjusting existing bank offer and building value added services.
Main challenges in that matter include:
Thus, as a bank we are looking for:
PKO Bank Polski is a market leader in terms of offer for our the young client. As a bank we offer banking products for children age 0-13 (PKO Junior), school savings clubs (SKO) for children age 5-13 and offer for teenagers (13-18). We are continuously looking for solutions which might enhance our offer and engage our youngest clients.
PKO Bank Polski is constantly looking for better ways of engaging with our clients. With the biggest branch network and pool of mobile customers in the country, we are working on developing smart ways to communicate and build relationships with our customers throughout all channels. In particular, our scouting areas include:
Success of solutions implemented in above-mentioned areas shall be measured with KPIs such as – growth in number of clients using digital channels, decrease in paper-based communication (both remote and in branches), increased NPS.