SC_12Solutions to combine Tallinn city transport routes and information about points of interest, services and events in the city, and an integrated ticket payment solution
PROBLEM IN ONE SENTENCE:
There is no solution that would allow the citizens and visitors of Tallinn to find information and discover the objects of interest, services, or events in Tallinn and plan their trips accordingly taking into account the public transport services (the company's core service), or other mobility services (such as scooters, etc).
HOW BIG IS THE PROBLEM:
This problem reduces the potential to increase the popularity of public transport in the City of Tallinn - a place where a large part of the Estonian population lives and where the use of a private car is popular. That means fewer customers to serve, also vehicles waiting in traffic jams, which affects adherence to the schedule, therefore service provided.
The city of Tallinn has a web-based travel planner, but using it requires knowledge, and previous separate search for information about the locations one wants to visit. Also, due to the Covid-19 crisis, people want to use so-called individual transport, ie scooters, bicycles, etc., but at the moment there is no such service where public transport and light vehicles are in one service. As a result of the shortcoming, people are left to discover many places, events by themselves and it is also difficult to understand how to get anywhere and which modes of transport are available.
The aim is to increase the popularity of public transport (would have more customers, and therefore financial resources to better develop the service), but at the same time the central platform would have the role of helping to involve third-party service providers also, who would also help bear the costs of the platform that is being set up – therefore everyone has something to win. The solution would make it possible to promote and diversify different ways of mobility, which would further promote the concept of Tallinn as a smart city.
WHO’S PROBLEM IS IT:
This has affected the activities of the entire company (2100+ people), as well as all residents (approximately 445 000 people) and visitors (approximately 4 M visitors per year when there is no pandemic situation) of the City of Tallinn, as well as third parties (mobility service providers, event/venue operators etc).
So far, no projects have been launched on this topic. We believe that the solution could be a unified application, which is available both on the web and on the phone and where on the map it shows various Tallinn’s attractions, locations, institutions and which also acts as a travel planner, showing the service of public transport and other available mobility services (some sort of MAAS solution). It would be even better if one could pay for a trip planned by the application, including a ticket to a zoo or museum.
The project also has a budgetary constraint (the cost of the project cannot exceed the expected benefits) and procurement requirements must be taken into account (when wanting to purchase the solution).